In a previous post about the legal side of branding, we pointed out the importance of clearly identifying the legal and financial conditions of a business partnership when you allow another individual or organization to […]
Suppose you decide to partner with an app development firm to create a mobile app for your company. You have a great feeling about the firm’s representative, who was referred to you by a business […]
Twitter recently announced that live video from Periscope, which Twitter purchased almost a year ago, can now be viewed directly from a user’s Twitter feed. Periscope is a livestreaming mobile app that makes it possible […]
In the previous post, we began discussing legal issues related to branding. For example, we explained why organizations should carefully choose the name of a business, product or service, and how trademark protection ensures that other […]
A new year brings new beginnings. It may sound like a cliché, but many people view this time of year as a reason to hit the reset button or launch new initiatives. From a business […]
Wearable technology usage has increased 500 percent during the past three years. Researchers from MarketsandMarkets expect this explosive growth to continue through 2020 as the wearable market reaches $31.27 billion. These devices range from smart […]
In the world of retail, the holiday season is a time of Black Friday sales, seasonal employees, pointy elbows in checkout lines – and shrinkage. Retail shrinkage, the loss of store inventory that is most […]
From small mom-and-pop shops to the world’s most well-known brands, organizations have jumped on the social media contest bandwagon. “Like” a Facebook brand page or Tweet a photo with a certain hashtag for a chance […]
I found an image on the Internet, so I can use it on my website and brochure, right? Wrong. Just because you have Internet access and the ability to download or capture images from a […]
Last month, the U.S. Court of Appeals for the 11th Circuit overturned Florida’s credit surcharge law, which made it illegal to impose a surcharge, or checkout fee, on credit card purchases but permitted merchants to […]
