It’s not uncommon to associate a person’s full name or a family name with a business Some of the most well-known brands in the world, such as Ford, McDonald’s, Disney, and Johnson &...
In a previous post about the legal side of branding, we pointed out the importance of clearly identifying the legal and financial conditions of a business partnership when you allow another...
Suppose you decide to partner with an app development firm to create a mobile app for your company You have a great feeling about the firm’s representative, who was referred to you by a...
Twitter recently announced that live video from Periscope, which Twitter purchased almost a year ago, can now be viewed directly from a user’s Twitter feed Periscope is a livestreaming mobile...
In the previous post, we began discussing legal issues related to branding For example, we explained why organizations should carefully choose the name of a business, product or service, and...
A new year brings new beginnings It may sound like a cliché, but many people view this time of year as a reason to hit the reset button or launch new initiatives From a business perspective,...
